As a business owner, you know what it takes to get plumbing customers. Referrals. Reputation. Relationships.
But what if there was another way? One that required less effort on your part?
Today, people search for the services they need online. Your customers are looking for you right now and, without a robust online presence, your business is less visible than it needs to be.
When you’re ready to take your plumbing business to the next level, online marketing can make it happen. But here’s the thing: there are lots of different ways to market your brand to your ideal customer.
But don’t just take it from us. The next time you do a search online, take a closer look at the search engine results. Google’s results are often full of different types of content with links to websites that can give you more information about what you’re searching for. The way they are laid out can vary by search, because Google wants to serve you the most relevant content in hopes that you’ll find the answer you need. However, some consistent features on high-traffic searches are both organic and paid results.
What Is the Difference Between Organic & Paid Advertising?
Organic marketing, such as SEO and blogging, is like online word-of-mouth; paid marketing allows you to target specific audiences, similar to sales-focused marketing. While the cost required for each varies widely, the differences don’t stop there. Each have different goals.
Organic marketing attracts audiences, increases brand awareness, and establishes trust.
Paid marketing converts targeted audiences for a specific purpose.
The real magic happens when these two channels are used together effectively. Organic and paid marketing complement each other and, in today’s market, the return on investment for companies who have solutions for both is significant when compared to the cost and efforts to implement them.
Why Is Organic Ranking Important?
If your website ranks organically, that means Google has determined that you are providing the best possible answer to a question. Because no one can pay to be on the first page or in the top spot, the ranking must be earned with quality content.
Organic visitors are more likely to convert into customers because your brand has earned their trust.
As search engines continue to change, and it becomes increasingly more difficult to tell the difference between paid and organic results, more customers are choosing the result that answers their question the best—regardless of whether it’s an ad. Still, the numbers don’t lie; according to Forbes, 70% of clicks go to websites that rank organically, and only .83% of clicks go to those on the second page of Google.
What does this mean for your business? No matter how you do it, you want your site to show up on the first page.
Conclusion
Combining your paid and organic efforts yields better results than either one could accomplish separately. Your organic results are more effective at building your trust and authority, only improving the cost-effectiveness of your paid ads. Together, they drive down the cost of acquisition, improving the long-term value of your business.
